HiPPO is not uncommon in a startup where design decisions were originally made from the subjectivity of personal tastes. This…
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Product managers come into the role from various backgrounds – the center of gravity to their decision-making. This determines how…
Comments closedDated thinking, or simply reticence to navigate unfamiliar waters, can be the hindrance to design becoming a core competency. This…
Comments closedA software product in its early stages may not have sufficient functionality to yield usage data broad enough to reveal…
Comments closedUser feedback cannot be captured when there are no established channels of communication with the end users. This is an…
Comments closedSometimes the departure of key team members tears the fabric of best practices. When adaptation to this situation requires spreading…
Comments closedThere are two facets in product design that textbooks do not cover: First, the challenges of language barriers, cultural differences,…
Comments closedNot thinking of the brand as an overall user experience fails to frame how prospects actually evaluate products. I remind…
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