Top Case Studies
20-year Summary
- I have designed for print, branding, marketing, media, interactive, UI, UX, and complex products.
- I have shipped products for gaming, social mobile, and web applications for enterprise domains.
- I have worked in small, medium and large companies, primarily funded startups – 2 acquisitions.
- I have held roles as 1st, Sr., Principal Designer, Manager, Director, and Head of Design.
- I have led design on cross-functional teams through all stages of software development.
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Design Philosophy
From Design Thinking and Human-Centered Design to applying methods of Lean Product Design – Before these approaches – there needs to be an aspiration. In this era of speed and change, I say “Design with wisdom”.
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Design Insights
For personal improvement, I keep a retrospective of collaborations with product management, engineering, marketing, and sales to distill them into lessons of success and failure.
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