Top Case Studies
Tactical User Research
How we embedded customer input into the UX design process.
Consumerize Enterprise UX
How we made complex automations intuitive and desirable.
When to Redesign Core UI
How we adapted to what prospects wanted and closed sales.
- I have designed for print, branding, marketing, media, interactive, UI, UX, and complex products.
- I have shipped products for gaming, social mobile, and web applications for enterprise domains.
- I have worked in small, medium and large companies, primarily funded startups – 2 acquisitions.
- I have held roles as 1st, Sr., Principal Designer, Manager, Director, and Head of Design.
- I have led design on cross-functional teams through all stages of software development.
From Design Thinking and Human-Centered Design to applying methods of Lean Product Design – Before these approaches – there needs to be an aspiration. In this era of speed and change, I say “Design with wisdom”.
For personal improvement, I keep a retrospective of collaborations with product management, engineering, marketing, and sales to distill them into lessons of success and failure.