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Hi, I’m Kai from the Bay Area. I help early stage startup founders make pivotal design decisions to reach their next milestone successfully.


Top Case Studies

Tactical User Research

How to embed customer input into the UX design process

Consumerize Enterprise UX

How complex automations can be intuitive to setup

When to Redesign Core UI

How adapting to what prospects want closes sales


20-year Summary

  • I have designed for print, branding, marketing, media, interactive, UI, UX, and complex products.
  • I have shipped products for gaming, social mobile, and web applications for enterprise domains.
  • I have worked in small, medium and large companies, primarily funded startups – 2 acquisitions.
  • I have held roles as 1st, Sr., Principal Designer, Manager, Director, and Head of Design.
  • I have led design on cross-functional teams through all stages of software development.

Design Philosophy

From Design Thinking and Human-Centered Design to applying methods of Lean Product Design – Before these approaches – there needs to be an aspiration. In this era of speed and change, I say “Design with wisdom”.


Design Insights

For personal improvement, I keep a retrospective of collaborations with product management, engineering, marketing, and sales to distill them into lessons of success and failure.