Product managers come into the role from various backgrounds – the center of gravity to their decision-making. This determines how well can design actually make the product competitive in its market.
When there has been a lack of familiarity with design practices, I have observed product management keeping design involvement at bay with a siloed approach, rather than early discussions around the many facets of the planned improvements.
The root cause of this dynamic was cultural: design was perceived as a task towards feature delivery, rather than integral to the process of problem solving across teams.
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