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Eng Leadership / Design 02

Dated thinking, or simply reticence to navigate unfamiliar waters, can be the hindrance to design becoming a core competency. This is not uncommon, and often enough, it is the backdrop to why first-designers leave startups early.

In one venture, I picked up where a previous designer had left off. I believed my influence and  leadership could course-correct the situation for design to resume. This proved wrong, and it took some years to objectively understand why.

A nascent design process is sometimes offset by the disposition of a single prominent person. In insight, investing enough time to get this individual’s endorsement would have been a likely solution.

If your startup needs help with this, contact me on Slack.