The leadership of each department has an individual notion of the role design plays in the success of the business. This…
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HiPPO is not uncommon in a startup where design decisions were originally made from the subjectivity of personal tastes. This…
Comments closedA product management leader once said to me “You and I are joined at the hip. For me to be…
Comments closedI pushed through an unusual circumstance during an interim reorg in which the design team was placed under engineering leadership.…
Comments closedProduct managers come into the role from various backgrounds – the center of gravity to their decision-making. This determines how…
Comments closedTo the prospect, finding out about a product and then easily trying it is the beginning of experiencing it. As…
Comments closedI have become convinced that high level salespeople are the greatest ally to the design process because their interactions with…
Comments closedDated thinking, or simply reticence to navigate unfamiliar waters, can be the hindrance to design becoming a core competency. This…
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