A product management leader once said to me “You and I are joined at the hip. For me to be…
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Product managers come into the role from various backgrounds – the center of gravity to their decision-making. This determines how…
Comments closedStrong evidence of users’ needs is the launchpad for design to rocket forward. The product manager’s ability to gather evidence…
Comments closedOne of the initiatives most beneficial to the design process is establishing a partnership with the sales team members in…
Comments closedA software product in its early stages may not have sufficient functionality to yield usage data broad enough to reveal…
Comments closedUser feedback cannot be captured when there are no established channels of communication with the end users. This is an…
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