The leadership of each department has an individual notion of the role design plays in the success of the business. This…
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HiPPO is not uncommon in a startup where design decisions were originally made from the subjectivity of personal tastes. This…
Comments closedA product management leader once said to me “You and I are joined at the hip. For me to be…
Comments closedProduct managers come into the role from various backgrounds – the center of gravity to their decision-making. This determines how…
Comments closedTo the prospect, finding out about a product and then easily trying it is the beginning of experiencing it. As…
Comments closedI have become convinced that high level salespeople are the greatest ally to the design process because their interactions with…
Comments closedStrong evidence of users’ needs is the launchpad for design to rocket forward. The product manager’s ability to gather evidence…
Comments closedOne of the initiatives most beneficial to the design process is establishing a partnership with the sales team members in…
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