The leadership of each department has an individual notion of the role design plays in the success of the business. This…
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HiPPO is not uncommon in a startup where design decisions were originally made from the subjectivity of personal tastes. This…
Comments closedI have become convinced that high level salespeople are the greatest ally to the design process because their interactions with…
Comments closedIt is not commonly asked of designers to understand the architecture of the software for which they are crafting a…
Comments closedExperts define branding as the result of interacting with the business. It’s the impression left. The idea a person holds…
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