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PM / Data & Analytics Challenges

A software product in its early stages may not have sufficient functionality to yield usage data broad enough to reveal opportunities for improvement. The overarching issue is whether systems are set up to make this data readily available.


Disclosing analytics risks exposing a state of affairs that leadership does not want painting a gloomy picture to the teams. Even when only a few have the perspective to interpret the data into an actionable plan, lack of transparency erodes trust. Shared awareness is more beneficial.


I have experienced that data usage from a highly specialized product in the enterprise space can be a black box, because customers are reluctant to reveal the inner-workings of their organization. This presents a challenge to the commitment of having a data-driven design process.

If your startup needs help with this, contact me on Slack.