“Software isn’t so much about technology as it is about people.”
- Ask me about…
- Setting business goals that factor in design
- Developing cross-function collaboration
- Understanding the needs of the end-users
- Leveraging the architecture of the systems
- Exploring ideas openly and collaboratively
“It’s a tale of two tribes that needed to come together culturally.”
- Ask me about…
- The mental models across core features
- The consistency of the user experience
- The UI and its reusable components
- The iconography as a visual language
- The capabilities for a new user type
“Innovation is one thing, but does it sell well?”
- Ask me about…
- Field Design Partnership feedback
- Usability and navigation improvements
- Strategic innovation to win comparisons
- Accelerated re-design of key features
- Segmenting functionality for better POCs
Lessons learned…
- Good product design is the byproduct of trust and respect between team members.
- The success factor for meeting users’ needs is a reliable source of actionable feedback.
- The advantage over close competitors is a design strategy informed by sales.