
I lead design to solve meaningful problems. Good execution is everything. I believe this is accomplished with inspired teams.
I’ve lived in 4 countries, with my career starting in Switzerland, and continuing in California, in and around Silicon Valley.
I have worked with product and engineering teams in India, Ukraine, Brazil and Vietnam. These experiences led me to appreciate how different cultures approach problem-solving from different vantage points and values.
It fascinates me how design affects the entire experience of a product – Finding out about it, trying it, buying it, using it, and in the end all that counts is whether it’s adopted.
Where is design taking us? There is a plausible narrative from observing milestones in technology and evolving collaborative practices.
Published Articles

The Automation of Design
“Anything that can be automated, will be automated”. (…) I’ve ventured to wonder, could automation do what I do? Can I design my own obsolescence? UX design informed by business intelligence is not beyond AI and automation’s reach.

Deming and the Foundations of Continuous Software Design
“Design begins with dialogue” and Deming stated that quality increases through the trust we develop in our team relationships. (…) “…the climate of an organization influences an individual’s contribution far more than the individual himself”.
The Birth of Continuous Design
Better tech wins, but only when its design is better. A faster pace of development requires re-imagining how teams collaborate, which implies how they communicate. If software delivery is to become continuous, then its design must become continuous as well.
Projects

ContinuousDesign.com
I started The Continuous Design Project as an evolving digital playground where I share short origin stories, collect useful articles, and develop thoughts.
25-year Summary
I started as an illustrator and graphic designer. When I discovered interactivity and motion design, a fire ignited in me that still blazes today. More than anything, my North Star has always been utility and ubiquity—the mission to make something useful that improves our day-to-day lives.
- I have designed for print, branding, marketing, media, and software products.
- I have shipped products for mobile and enterprise web applications.
- I have worked in small, medium and large companies, primarily funded startups – 2 acquisitions.
- I have held roles as Principal Designer, Manager, Director, Head of Design, Co-founder & CEO.
- I have led design on cross-functional teams through all stages of software development.
- I have a watchful eye on AI to use it with wisdom and expand its application responsibly.
More… ➜
Let’s connect. Talk to me on Slack.