Top Case Studies
Tactical User Research
How to embed customer input into the UX design process
Consumerize Enterprise UX
How to make creating automations intuitive
Core Function UI redesign
How adapting to what prospects prefer wins sales
User Research
How we embedded
customer input into
the UX design process
Consumerize Enterprise UX
How we made
creating automations
intuitive
Core Function UI redesign
How we adapted
to what prospects
preferred
User Research
How we embedded
customer input into
the UX design process
Consumerize Enterprise UX
How we made
creating automations
intuitive
Core Function UI redesign
How we adapted
to what prospects
preferred
20-year Summary
- I started as a comic strip artist, then illustrator, and onto graphic designer.
- I explored interactivity and motion design, and a fire in me was ignited.
- I have designed for print, branding, marketing, media, interactive, UI, UX, and product.
- I have shipped products for gaming, social mobile, and web applications for enterprise domains.
- I have worked in small agencies, and primarily funded startups with 2 acquisitions.
- I have held roles as 1st, Sr., Principal, Manager, Director, and Head of Design.
- I have led design on cross-functional teams through all stages of software development.
- I have a curiosity to discover new frontiers in AI.
Design Philosophy & Process
From Design Thinking and empathy in Human-Centered Design, to applying methods of Lean Product Design, and Agile development… Before these approaches, there is an aspiration. In a time of speed and change, I say “Design with wisdom”. Here’s why…
Design Insights
For personal improvement, I keep a retrospective of collaborations with product management, engineering, marketing, and sales to distill them into lessons of success and failure.